Digital Marketing, Information and Content Officer




The National Adult Literacy Agency (NALA) is looking for a motivated and results driven Digital Marketing, Information and Content Officer to join our organisation and help us achieve our vision. The successful candidate will play an important role in developing and managing digital marketing campaigns that support individuals with literacy and numeracy needs, and raise awareness of NALA’s work and services. The Digital Marketing, Information and Content Officer will lead NALA’s work in the digital space, identifying and evaluating new technologies and optimising marketing strategies, as well as overseeing improvements to how NALA staff use digital tools to improve how they work. This is a varied and interesting role and it will provide a great opportunity for career development in communications and digital marketing in the voluntary sector Read the Digital Marketing, Information and Content Officer Hiring Booklet for information about this role and how to apply Closing date: 5pm, Friday 21 January 2022 Job description Reporting to NALA’s Communications Manager, the Digital Marketing, Information and Content Officer will undertake the following key responsibilities: Key responsibilities

  1. Website management

  • Oversee the functionality of NALA’s website

  • Evaluate and manage website performance

  • Facilitate hosting and server management

  • Develop, maintain and update website working with staff to gather and develop content

  • Recommend and implement improvements to increase performance

  • Manage Cookies across all websites

  • Regularly check and ensure website and databases are GDPR compliant


  1. Social media management

  • Develop creative and engaging social media strategies

  • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, YouTube, adapting content to suit different channels and identify new channels to deliver NALA’s objectives

  • Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite

  • Create engaging multimedia content across multiple platforms

  • Develop, launch and manage campaigns that promote NALA’s work

  • Form and cultivate key relationships with influencers across social media platforms

  • Manage and facilitate social media communities by responding to social media posts and developing discussions

  • Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

  • Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity


  1. Digital marketing

  • Develop and deliver a digital marketing strategy that supports the achievement of our strategic objectives

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimise spend and performance based on the insights

  • Collaborate with internal teams to create landing pages and optimise user experience

  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Collaborate with external agencies and create synergy with other stakeholders’ digital marketing

  • Evaluate emerging technologies.

  • Provide thought leadership and perspective for adoption where appropriate


  1. Other

  • Ensure all NALA’s websites, digital platforms and online databases are GDPR compliant

  • Regularly review Cookie pop-ups, Privacy statements and update

  • Oversee improvements to how NALA staff use digital tools such Google products, Survey Monkey and others platforms to do work

  • Educate staff on the use of NALA’s digital presence and promote its use

  • Work with staff to create interesting digital content such as video, infographics, and images

  • Decommission and consolidate digital platforms to increase NALA’s social content visibility

  • Ensure NALA’s brand guidelines are applied to all its digital platforms and activities

  • Achieve maximum return on investment in all digital work by collecting and analysing data, and identifying trends and insights.


Digital Marketing, Information and Content Officer – Hiring Booklet Job application form for NALA Digital Marketing, Information and Content Officer